2015 SPEAKERS - as of March 24, 2015

Below is a preview of the 2015 TransPack Forum Speakers. They are listed in alphabetical order. We're looking forward to a terrific program for 2015!

The Virtualization of ISTA Testing
Chandrasekhar Arcot,


This presentation outlines the approach and methodology of carrying out ISTA tests using simulation technologies . The breakthrough benefits of the technology application and modifying the work process to accommodate the technology are outlines in the presentation. The presentation draws heavily on our experiences with the automotive industry during simulation adaptation and growth phase, and it discusses the challenges and successes of reapplication of this experience into the packaging industry . The ISTA tests are standard test protocols across several product verticals and are essential steps in the work process and this presentation focuses on modeling of all nuances of these standard tests. The high fidelity of the simulation and the application of these results to enable early decision process which makes the proposition very compelling powerful and phenomenal.

Takeaways: The presentation outlines the benefits of performing ISTA tests using simulation technologies to help evaluate secondary and pallet design for transit loads. The use of this technology in the early phases of new package development makes it a design enabler which is more compelling and powerful than use of technology for design evaluation.

Biography: Education: Master in Thermal Engineering NIT , Bachelors in Mechanical Engineering. Achievements: Co Founder and Technology Lead at Axiom , Publications in the area of use of Modelling and Simulation for Automotive, Aerospace, Consumer Goods and packaging Verticals.

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Laboratory Evaluation of ASTM D4169
(Current and Proposed) and ISTA Vibration Profiles
Michael Morrow,
Undergraduate Student
Food, Nutrition, and Packaging Sciences, Clemson University

Recently, efforts have been made to update the random vibration profiles located in ASTM D4169. Highlighted will be the changes being proposed to the ASTM standard. The presentation will provide laboratory test results for various packaged products evaluated under the current and proposed ASTM D4169 Truck profiles as well as the ISTA Steel Spring Truck profile.

Takeaways: Results of packaged products evaluated under different vibration techniques; Correlation of proposed and current industry test methods to field studies; Overview and highlights from proposed ASTM truck profiles.

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E-Commerce In the Consumer Goods World – What Packaging Engineers Need to Know
Michelle Bryson, Sr. Manager, Packaging R&D, Channels Customization

E-commerce offers consumers a convenient means to purchase products from all over the world. This distribution system, while offering convenience to consumers, offers challenges to packaged-products and packaging engineers. Join this presentation to learn about the challenges & opportunities that PepsiCo and other CPG companies are facing with E-Commerce.

Biography: Michelle Bryson is a 25 year packaging veteran, working for several major CPG companies: PepsiCo, Kraft Foods and Cadbury Beverages. Michelle has worked with a vast array of packaging materials, including bottles, closures, pouches, cans, labels, shrink film, & corrugated, as well as a variety of filling systems. She ran the Packaging Lab at Pepsi for over 4 years. Recently, Michelle has been supporting Channels Customization, where she has become immersed in E-Commerce. Education: Bachelor of Science in Packaging, Michigan State University, 1989 Graduate. Activities: In her spare time, Michelle enjoys the outdoors cycling or gardening, time with her kids & church family, and sometimes you’ll find her feeding her need for creativity with watercolors or charcoal. Achievements: Michelle is currently studying for her LSS Green Belt, as well as working towards Strategic Leadership Certificate.

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Distribution Discrepencies, How is our Product Traveling?
Ryan Crandall,
Packaging Engineer
Becton Dickinson


BD Diagnostic Systems’ reagent portfolio is largely liquid and prepared plated media for diagnosing infectious diseases. These products are distributed globally, and thus must withstand many transportation modes. Package performance test results and data gathered from international customers, distribution channels and project testing will be presented for both liquid and plated media.

Takeaways: Results from ISTA 1A, 3A and ASTM test methods will be reviewed and contrasted to international customer feedback. Results of personnel interviews, recorded time and temperature data will be presented uncovering some of the disparity between the “envisioned” and “actual” distribution network that BD products experience during shipment.

Biography: Education: Bachelor in Packaging Science.

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The Internet of Things: New Technologies
that Make Your Packaging Come Alive
Matt Daum,
Global Packaging Manager, InkJet Supplies
Hewlett-Packard Company

New technologies are creating opportunities for packaging to be more than just product protection. Packaging can now be part of The Internet of Things, a primary vehicle for gaining deep customer insight and creating new user experiences. What if your packaging artwork came alive when viewed with a smartphone (augmented reality)? What if you could print unique graphics on every package(digital print)? What if your package could be tracked through distribution, and was the key enabler for understanding customer usage of your product? All three of these are possible. Learn how HP is making packaging part of the Internet of Things, and creating new user experiences and new revenue opportunities.

Biography: Education: Ph.D., Michigan State University. Activities: ISTA Global Board Chair. Achievements: Chair of HP's Packaging Board.

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Ergonomics and Manual Material Handling
Susie Elkins,
Senior Packaging Engineer
Millwood Incorporated


This presentation provides an introduction to Ergonomics and Manual Material Handling. As members of ISTA and the packaging community, we are in a unique position to help improve ergonomics as it relates to handling products, packages, and unit loads.

Takeaways: A better understanding of how to recognize high-risk manual material handling work tasks and choose effective options for reducing their physical demands, increasing general safety and health aspects of work environments, and increasing productivity.

Biography: B.S in Packaging from Michigan State University. Activities: Member of International Safe Transit Association (ISTA), Institute of Packaging Professionals (IoPP), and Material Handling Industry (MHI).

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How Cost Reduction is Supported by Choosing the
Right Testing Method
Ildiko Farkas,
Global Technical Coordinator

This presentation aims to present why a smart re-design of an existing packaging solution needs to be matched with the right choice of test method(s) to achieve a successful implementation where the ultimate goals of both field performance and cost reduction is fulfilled within an optimal time frame.

Takeaways: If we truly look at the packaging as a system consisting of a product and different packaging components it is easier to match creative re-design ideas with appropriate test methods. This will contribute to the reduction of development time and cost and guarantee a successful implementation of a cost take-out project.

Biography: Education: BS in Packaging Technology, (Technical College, Budapest), Specialized degree Logistics Management, (Technical University, Budapest)
Achievements: Competence Mapping of Packaging Engineers and Product Data Management implementation at Nefab.

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Adapting to the Re-configuration
of the Retail Supply Chain
Greg Fornasiero,
Sr. Manager Packaging
The Home Depot

Many of the major retailers today must sell through both retail outlets and online channels to remain competitive and relevant. This change in the delivery process is transforming retail supply chains from a unitized bulk storage operation to a single package environment. However, in the current transition state, retailers are challenged with managing the balance between cost and performance. The task of package design and test requirements becomes more challenging when products are established in a “Brick and Mortar” retail business, and begin to rapidly gain sales in the online environment.

Takeaways: Understand the difficulty of designing universal packaging and to explore options for finding the appropriate balance between the right “retail” package and the right “E-Commerce” package. Explain different ways, data, testing and research can help strike the right balance for the design approach.

Biography: Education: B.S. Packaging - Michigan State University, MBA University of North Carolina Wilmington. Activities: Member ISTA; IoPP Southeastern Chapter, Featured Speaker, Competition Judge, Member at Large, IoPP Transport Packaging Technical Committee. Achievements: GE Manufacturing Engineer of the Year Award, Six Sigma Black Belt, US Patent Award, 2011 New York Times Feature Article, 2013 CEO Award for Management - The Home Depot.

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Putting All Your Smart Eggs in One Basket:
Benefits of Creating a Packaging Center of Competency
Bill Green,
Senior Technical Staff Member - Packaging Technology

In the past, IBM packaging engineers were dispersed throughout various organizations, each representing different segments within the company, with very little interaction with one another. As a result, we had a splintered strategy for packaging and distribution, most of our best practices were not widely adopted, customers were confused by very different packaging solutions for similar products, and the proverbial wheel was reinvented over and over again.

To create a cohesive strategy and to begin sharing and implementing best practices across the corporation, IBM's Integrated Supply Chain created a cross-brand packaging engineering Center of Competency (CoC), which united all engineers under a single leadership team. This Award Winning CoC created an environment that fostered a philosophy that encouraged knowledge sharing, skills development, innovation, recording of results, and accountability. The results yielded significant cost reductions, environmental improvements, increases in quality, and best of all: improvements in the skills of each engineer so he/she could adjust to new challenges that come with an ever-changing global supply chain.

Takeaways: The benefits of consolidating the packaging subject matter experts; challenges and methods to promote integration and information sharing and engagement for a global engineering team; examples of goals and measurements; methods to promote your team's accomplishments.

Biography: Education: B.S. and M.S. in Packaging from Michigan State University. Activities: IoPP, ISTA. Achievements: 2013 IBM Outstanding Technical Achievements Award, 2011 North American Supply Chain Excellence Award for Green Supply Chain, Black Engineer of the Year Award: Modern Day Technology Leader, Ameristar Award Winner.

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An Analytical Approach to Determine
Dynamic Tall Load Stability
John Hayward,
Mgr, Enterprise Package Engineering
Hewlett Packard

Determination of tall load stability has historically been through the use of a tip test while the product is on a pallet. With most tip-overs occurring when the product is moved by pallet jack or forklift, this is not a realistic test. This presentation addresses the dynamic forces experienced during handling, permitting the analytical determination of tall rack/product stability without the need for testing.

Takeaways: 1. Consideration that there may be a better way to determine tall load stability when mounted on a foam shock pallet than using the tilt test.
2. Consideration for the use of analytics to determine stability to enhance throughput in configuration centers.
3. Consideration for a unique specification for tall electronic cabinetry.

Biography: Education: B.S. Mechanical Engineering, Virginia Tech. Activities: ISTA, IoPP - Gulf Coast Chapter President
Achievements: Recently initiated a Package Technology track with the University of Houston, the first of three courses going on line this year.

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Long Term Corrugated Container
Compression Performance
Stephen Henning,
Senior Packaging Engineer
Hewlett-Packard Company

Corrugated boxes with identical ECT and/or BCT can provide remarkably different long term compression performance, which is not well addressed by typical end user specification practices. An examination of critical properties of corrugated board and its component papers provides insights for increasing useful box life.

This presentation will examine issues associated with current end user specification methods, identify key factors which accelerate loss of box compression strength, and propose new approaches for improving long term box compression performance. More relevant specifications should result in lower cost and reduced environmental impact.

Biography: Education: B.S. Packaging Engineering, Michigan State University. Activities: TAPPI. HP Packaging Management Council. Achievements: Multiple Presentations to Internal HP Packaging Conferences; Delivered Seminar on Packaging Trends to China (Taiwan) Packaging Society; SPHE Design Award, Electronics Packaging Category; Presentations on Expanded Polystyrene Myths and Facts to US Senate Staff, Society of the Plastics Industry, WestPak; Testing Presentations to SPHE and American Society of Mechanical Engineers.

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The New Era of Pallet Design:
The Effect of Packaging Size, Stiffness and Number
of Layers on the Load Carrying Capacity of the Pallet
Laszlo Horvath,
Assistant Professor of Practice / Director
Virginia Tech - Center for Packaging and Unit Load Design

During the design of pallets, it is a common practice to assume that the load is continuously distributed on the top of the pallet. However, in reality packages on the top of the pallet experience different levels of bridging depending on their physical characteristics. This bridging phenomena significantly increases the load carrying capacity of the pallet and it is unaccounted for in current design methodologies leading to overdesign and reduced sustainability.

The presentation will cover the results of the latest research on load bridging within the unit load focusing on how the size of corrugated boxes, stiffness of corrugated board and number of layers in a unit load influences the load carrying capacity of the pallets with different stiffness characteristics.

Takeaways: - Increasing the size of corrugated boxes significantly increases load bridging.
- Increasing the stiffness of corrugated board significantly increases load bridging.
- Using more layers in a unit load increases load bridging.
- The load bridging phenomena has different effect on pallets with different stiffness characteristics.
- Efficient and sustainable pallet design methodology needs to incorporate the effect of packaging and unit load stabilizers.

Biography: Education: Ph.D. in Forest Biomaterials from North Carolina State University, MS. in Engineering. Management and MS. in Timber Engineering from University of West Hungary. Activities: Member IoPP and Faculty Advisory of IoPP at Virginia Tech, Member of the Forest Product Society, Voting Member of US Technical Advisory Group to ISO TC51, ANSI MH1, ANSI MH10, and ASTM D10. Achievements: SWST George Marra Award for Excellent Writing and Research 2013.

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Case Study: Matching Field Failures to Lab Failures
Kevin Howard,
Packnomics LLC


When companies have consistent product failures in distribution, they may attempt to use traditional damage boundary testing to define bare product fragility, or perhaps increase free fall drop heights on packaged products, believing that higher drops must have caused the problem since the initial laboratory qualification levels appear to have been inadequate. This presentation will show why these traditional approaches failed and how the issue was resolved.

Takeaways: Damage boundary testing works, but not always as expected. Increasing drop heights often finds the weakest link of a product design, but not always. This presentation will show how one product needed a different approach due to its unique characteristics. The audience will gain valuable insights as to the importance of replicating field failures in the lab, and how one must remain open minded on ways to achieve that damage. The results are different than anything I recall seeing at any previous conference.

Biography: Education: B.S. and M.S. degrees in Packaging, Michigan State University. Activities: ISTA, ASTM and IoPP. Achievements: Saving tens of millions of dollars for my employers; Four patents for packaging designs and foam recycling; AmeriStar winner; E-chievement award presented on National Public Radio.

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Case Study: Environmental Measurement and
Laboratory Testing Using Both Single and
Multi-Axis Measurement Inputs
Eric Joneson,
Vice President of Technology, Lansmont Corporation

Vehicle vibration input is generated from complex motions that are directly related to road roughness. That motion can be described in terms of “degrees of freedom.” In nature there are six degrees of freedom; three translational and three rotational. Uneven road surfaces cause multiple, uneven inputs to the vehicle suspension and the resulting motion (response) of cargo bed is correspondingly complex. This presentation will highlight studies where measurements (with instrumentation) and recordings (with video equipment) were made of both the vehicle suspension input dynamics, and the responses of cargo that was being transported in the bed of a truck. The presentation will also highlight subsequent testing that was performed on a multi degree of freedom vibration test system, using both single and multi-axis control inputs. Comparisons of the test items’ responses to both single and multi-axis inputs will be shown and discussed.

Biography: Education: B.S. in Packaging from Michigan State University. Activities: ISTA Global Board of Directors and Past Chair, ASTM D10, US Random Vibration Expert for ISO-TC122-SC3-WG7, Editor International Journal of Advanced Packaging Technology (IJAPT), International Association of Packaging Research Institutes (IAPRI). Achievements: ISTA CPLP Professional, numerous technical presentations, publications and training sessions, Transportation packaging expert witness.

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Logistics Research and Development Outlook:
Logistics Technology Roadmap 2015-2025 for R&D and Standardization
Jongkyoung Kim,
National Standard Coordinator for Logistics,

Korean Agency of Technology and Standards (KATS)

KATS, Korea Agency for Technology and Standards, has developed a standard-based R&D roadmap for smart logistics in order to help industries deal with increasingly competitive environment globally. The main benefit of this study is that it provides information to make better R&D investment decisions by identifying critical technologies and technology gaps and finding ways to leverage R&D investments. While most technology roadmaps for logistics have been used by many companies and industries, the focus has been a product, neither on a service nor a standard.

The roadmap categorizes three major areas: intelligent logistics, sustainable logistics and safe and secured logistics. Development of the roadmap includes: (1) define the scope and boundaries for the technology roadmap. (2) Identify the product, service and standard that will be the focus of the roadmap. (3) Specify the major technology areas. (4) Define each technology and their time lines. (5) Recommend the product, service and standard alternatives that should be pursued. (6) Develop an implementation plan for next 10 years.

Takeaways: This roadmap focuses on logistics technologies, services, and standards that require effective R&D and standardization planning, and may be utilized as an effective tool for coordinating future logistics R&D, service and standardization activities.

Biography: Education: Ph.D. Packaging from Michigan State University. Activities: Asia-Pacific Division Chair, ISTA. Project Leader for ISO TC122 (Packaging) SC4 (Packaging and the Environment) WG3 (Reuse) and TC122 WG13 (Returnable Transport System), Expert in TC122, 104 (Container), 51 (Pallet) & 204 (Intelligent Transport System). Member of Korea Packaging Professionals. Specialized in reusable packaging system in supply chain.

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Dynamic Analysis of Forklift and Pallet Jack Handling
Budy Notohardjono,
Ph.D. PE, STSM, Senior Technical

Staff Member
IBM Corp, Shock and Vibration Laboratory

This paper discusses the stability analysis of a product while it is being handled by a forklift or pallet jack. The stability criterion is defined as the product not tipping over during relocation. There are several parameters affecting the stability of the product including its weight, width, depth and location of the center of gravity. When the product is handled by a forklift or pallet jack it is bolted onto a pallet. In this situation, the pallet width, height, bottom deck strength and friction coefficient between the forklift fork and the pallet influence the stability. Additionally, the forklift’s speed, turning radius, and deceleration all affect the stability of the product.

Finite element modeling is an analytical method that can be used to evaluate the dynamic stability of a product during manual or mechanical handling. Specifically, an explicit finite element model will be solved which allows for the highly nonlinear transient dynamics that are found in complex, real world problems. This analysis method will allow the observation of the initial product dynamics, the fracture of the pallet bottom deck and then the subsequent tip-over interactions of all the bodies. This explicit method will allow the consideration of all the previously stated variables in a dynamic simulation, not possible with simple static, implicit models. The objective of the finite element modeling is to evaluate all the parameters and to provide guidelines on the maximum speed, minimum radius of curvature, and safe turning speed of a forklift when transporting a product via forklift or pallet jack.

Biography: Education: Ph.D. in Mechanical Engineering - University of Wisconsin and M.B.A. in Finance - New York University. Achievements: Received a Master Inventor award and three IBM Outstanding Technical Achievement Awards in the areas of structural ruggedization, optimization, random vibration. Holds thirty four U.S. patents. Registered Professional Engineer in the state of New York.

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An Evaluation of Clamp Truck Handling Practices at Sears Distribution Centers
Dr. Koushik Saha, Assistant Professor, Packaging Program
Packaging Program, Cal Poly State University

A carton clamp device is advantageous as it allows operators to move layers of a unitized load individually, and eliminates the need for a pallet when handling full unitized loads. The required clamping force typically changes depending on the size, shape, and weight of the load. This creates the potential for under-clamping (slippage) and over-clamping (compressive damage). Sears as a company uses carton-clamping methodologies as opposed to traditional fork and pallet lifting methods in their warehouse. In the United States their merchandise is stored in a distribution center until being shipped to individual retailers. This project focuses on the portion of the distribution channel from the distribution center to the retailer. The primary objective was to provide clamp truck handling related guidelines that could be used in practice by Sears Holding Corporation warehoused merchandise. Product of varying sizes was tested in several different configurations to be carried by a carton clamp according to a modified version of ISTA 3B.

Biography: Dr. Saha enjoys research and teaching in the areas of food packaging & distribution, material analysis and food-package interaction . He has been involved in major research studies that were funded by USDA, DOT, FAA, FBA, and ISTA. He is part of the Cal Poly Packaging Research Consortium conducting packaging related research for member companies. Coordinated research studies with other graduate students, presentations at various conferences and meetings, and published papers. He has published over 25 peer reviewed journal articles in journals such as Packaging Technology and Science, Journal of Testing and Evaluation (ASTM), Journal of Applied Packaging Research, Journal of Packaging Technology and Science and Journal of Food Science and Technology. Koushik received his MS and PhD in Packaging Science from Michigan State University. He earned his MS Food Science from University of Florida and BS in Agriculture Science from G.B. Pant University , India.


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Challenges and Opportunities for Packaging
in the Multi-Channel World
Sam Sheppard Fidler,
Operations Director
Smithers Pira

This presentation will provide insight in to the latest trends in European retail, looking at the rapid growth of ‘discounters’ and how this is changing the retailer landscape. In addition the presentation will provide a view on the growth of e-commerce, running in parallel to the discounter trend. The presenter will discuss how suppliers are facing potentially conflicting and divergent demands from retail and e-tail (the challenges and dilemmas), as well as some of the key opportunities for packaging, retail and the supply chain.

• A view of retail and consumer trends in Europe
• Insight in to the complexities of managing e-commerce from packaging perspective
• Stimulus for improvement opportunities through case studies showing poor and good practice.

Biography: Education BSc (Hons) Chemistry and Physics, Diploma in Packaging, Activities: Member of UK Institute of Packaging, ISTA Member, Immediate Past-Chair ISTA Europe Board, Vice-Chair ISTA Global Board.


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LTL Truck Vibration Characterization of Various Loading Equipment and Conditions During Transit
Dr. Jay Singh, Professor & Packaging Program Director
Cal Poly State University

Many studies have been done to characterize the vibration of a trailer during transit. These studies form the basis for many industry standard package tests. In reality, many packages do not rest directly on the trailer during transit. For example, freight can be stacked onto other freight, onto decking beams, or decking tables. Through extensive related field data gathering, this study attempts to understand how the vibration conditions of a wider range of common loading conditions may change package designs and testing.

Biography: Education: PhD, Packaging Science; Activities: Dr. Jay Singh enjoys an international reputation for research and consulting related to package design, distribution environment measurement and simulation, material and package testing, product package compatibility validation, Life Cycle Assessment (LCA) and Radio Frequency Identification (RFID) applications for packaging. Amongst his several academic and professional honors are: Outstanding Professor of Industrial Technology award by the National Association of Industrial Technology, Editor-in-Chief of the Journal of Applied Packaging Research and Division 1 Chair of Committee D10.18 of American Society for Testing and Materials (ASTM); Achievements: Jay has consulted with over 100 companies on various packaging research projects in the last 11 years. He has published over 75 peer reviewed articles in such journals as Packaging Technology and Science, Journal of Testing and Evaluation (ASTM), HAZMAT Packager & Shipper, Journal of ASTM International, Journal of Applied Engineering in Agriculture, Journal of Applied Packaging Research and Journal of Environmental Engineering and contributed numerous articles to several trade journals.


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Development of a Single Air Parcel Shipment Test
Federal Aviation Administration, Washington DC, USA

Paul Singh, Hazardous Material Specialist, Federal Aviation Administration; President, Packaging Forensics Association

The Federal Aviation Administration (FAA) is reviewing the ICAO Technical Instructions for Safe Transport of Dangerous Goods, and is proposing a new regulation for the testing of packages under normal conditions of transport. This study done in conjunction with Cal Poly State University Packaging Program reviewed the existing test methods used to characterize normal conditions of transport. The review showed that the existing vibration test method conducted at “single frequency and constant acceleration” is not representative of the vibration conditions that occur. The package testing industry for the past three decades has therefore shifted from the use of single frequency sinusoidal tests to “random vibration test methods”.

Therefore new data was collected and updated based on research done by Cal Poly State University and Michigan State University (funded by FAA) to measure and quantify this multi-mode shipping environment. The study used the operations involved with the time spent by the package in each of the logistical networks to determine a “single profile” or “test” that would represent the average and normal expected levels for each hazard element, and would serve as the basis of minimum level of performance testing.

Biography: Education: Ph.D., (Ag. Engg) MS, (Packaging), BS (Honors - Mech Engg). Activities: ASTM, IAPRI, ASSE, ASME, ISTA, IOPP, NIPHLE, ISO, WFLO. Achievements: Military Packaging Hall of Fame, ASTM Award of Merit, Fellow IOPP and ASTM.

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Altitude on Random: Why Run Altitude
Testing on a Vibration Table?
Luther "Chip" Stone,
Engineer, Materials Testing, Packaging
The Hershey Company

What is altitude testing? What is altitude simulation? Is there a difference? Why not run separate altitude and vibration tests? What are the standards? How is it done? Do I need to do it? Here are answers to these questions along with a couple of case studies.

Takeaways: Learn whether you need to consider “Altitude on Random” testing. Learn when you need to and what you need to perform it.

Biography: Education: Education: AST in Electronics and Computer Technology. Course work in Industrial Arts at Millersville University. 22 years OJT. Activities: ISTA and IoPP member. Member of ISTA Testing Council & Global Education Committee, Treasurer, Central Penn Chapter of IoPP. Achievements: ISTA CPLP, Professional Level. IoPP CPP, Lifetime.

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Can We Infer the Stress Level of Distribution
Environment from Publicly Available Statistical Data?
Masahiro Takagi,
Founder & CEO; Japan National Mirror Committee to ISO/TC 122/SC 3, eXcearch Corporation

Packaging engineers are always concerned about whether the test severity (or assurance level) they are using is the right choice for their packages to be shipped to countries/regions where no distribution environment data are available. In order to obtain insights which may eventually be utilized for helping those packaging engineers decide on their test severity, Japan National Mirror Committee to ISO/TC 122/SC 3 came up with a question and decided to study its feasibility. The question was, "Can we infer the stress level of distribution environment on countries/regions (where no distribution environment data are available) from publicly available general statistical data (such as The Global Competitiveness Report by the World Economic Forum) and measured acceleration data of other countries/regions reported to industry-accepted conferences/journals (such as ISTA Forum, IAPRI and Packaging Technology and Science), then utilize them to determine test severity?" This presentation will discuss the applicability of this approach.

Takeaways: A strategy to determine test severity (or assurance level) for evaluating performance of your packages to be shipped to countries/regions where no distribution environment data are available.

Biography: Education: B.E. in Communication Engineering, Tokai University (Japan). Activities: ISTA Technical Board. ISTA Asia Pacific Division Board. Member of Japan Packaging Institute. Member of the Society of Packaging Science & Technology Japan. Member of ASTM International D10 Packaging. Expert member of ISO/TC122/SC3/WG7.

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Shelf Life Adoptions - Energy-Aging Graph
Omar Torres,
Packaging Engineer P.E.


Once you have a Packaging System validated and a change comes, you would like to make an assessment to verify that the already validated Packaging System is good for the new product after the change. You will need to demonstrate that the Packaging System is good, not just today but through the range of the Shelf Life. If performance of the Packaging System design needs to be challenged because the resulting product is the worst case, then you need to challenge the Packaging System design at the non-aged and aged condition. You cannot use a previous performance tests (non-aged and aged) as evidence to declare the Shelf Life of a new product. But Shelf Life can be adopted for a new product which is covered under the worst case scenario. This all details are easily explained with a graphical figure that is exposed over an Energy-Aging graph.

Takeaways: Attendees of this section will have a tool to make right decisions about the required validations activities when a Packaging System or product is changed. The tool, which is a graphical representation, can be used to align working peers on the required test while helping the organization to have a robust validation.

Biography: Education: B.S. in Mechanical Engineering - University of Puerto Rico. Activities: Professional College of Engineers and Land Surveyors of Puerto Rico , CPLP Technologist.

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Dissecting Containment Force: Load Compression,
Film Stiffness, and their Roles Stabilizing Unitized Goods
Luke Venechuk,
Senior Packaging Engineer
Highlight Industries, Inc.

Containment force readings using a pull plate or similar tool are treated as a single force when in reality they are a combination of the compressive force (AKA wrapping force) and the stiffness (AKA stretch resistance) of the wrapped film on the load. Compression and stiffness each contribute to load stability but in different ways. Their contributions are dependent on the inherent vulnerability of the load to different failure modes. This study is a look at the roles of compression and stiffness as isolated variables and the balance required to stabilize a variety of loads with different stabilization requirements.

Takeaways: What forces comprise “Containment Force” and how are they balanced during a pull plate test. - How to better understand a load’s inherent stability / failure vulnerability and the changing contribution requirements of compression and stiffness.

Biography: Education: BS in Packaging, Michigan State University, School of Packaging. Activities: Member of ISTA, Member of ASTM Subcommittee D10 on Packaging, Member of IoPP's Transport Packaging Committee.

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The Effect of Pallet Deck Stiffness on Package Compression
Marshall S White,
White and Company LLC


A generalized FEA model of wood pallets, measurements of packaging stiffness and the engineering principles of beam on an elastic foundation have been integrated into a model of the static compression interaction between pallet decks and packaged product. How this unit load design procedure can be used to reduce packaging cost, will be demonstrated with examples.

Takeaways: Within unit loads the cost of the packaging is often 10 to 50 times more than the cost of the pallet. It will be demonstrated, how a redesign of the pallet can be used to significantly reduce the cost of the packaging on top of the pallet. Control of the pallet design used, is critical to achieving the 8 to 18% packaging cost reduction.

Biography: Education: B.S., M.S. and Ph.D. degrees Colorado State University and Virginia Tech. Achievements: Recognized by Modern Materials Handling Magazine as one of the Top Ten Materials Handling Professionals for his revolutionary ideas on the “Systems-Based” alternative to the existing “component based design” of Global supply chains. Activities: Member of The Institute of Packaging Professionals and the American Society of Testing and Materials D-10 Committee on Packaging, past Co-Chair of the Pallet Testing Task Group, past Head of the U.S. Delegation to the International Standards Organization TC-51 Committee on Pallets, and past Chairman of the MHIA and MH1 Committee on Pallets Standards.

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Method and Procedure to Design the Shipping
Container for Small Parcel Express Environment
Yongquan 'Joe' Zhou,
Project Engineer
FedEx TechConnect

Today, the vibration with top-load test using a vibration tester provides a realistic simulation to test and evaluate the compression performance of the shipping container in the lab. However, the process for designers to design the container has never been investigated. The purpose of this study is to fill the above gap and research and develop a logical, quantitative and practical method and procedure to design a shipping container with required compression strength for vehicle stacking in small parcel express environment. Design examples based on the established method and procedure will be presented, and lab test results of these designs will be compared and discussed.

Takeaways: A logical, quantitative and practical method and procedure to design a shipping container with required compression strength for vehicle stacking in small parcel express environment.

Biography: Education: B.S. degree in Packaging Engineering, and Master degree in Mechanical Engineering from Wuxi Institute of Light Industry (now Jiangnan University) in China. Master’s degree in Packaging Science from Rochester Institute of Technology (RIT). Ph.D. coursework in Computational Engineering from Mississippi State University. Activities: Member of ISTA Testing Council, ASTM D10 and F2 technical committees, IoPP Transport Packaging Committee. Chaired ISTA Project 3B vibration task group. Participated IoPP MADE study. Achievements: IoPP Certified Packaging Professional – CPP Lifetime. Gave presentations at ISTA/IoPP Dimensions, ISTA International Transit Packaging Symposium in Asia, IoPP TransPack, and several other conferences. Authored and published papers in Packaging Technology & Engineering, Packaging Digest and other publications. Served as a reviewer for Fundamentals of Packaging Technology-5th Edition, International Journal of Advanced Packaging Technology, Journal of Applied Packaging Research, Journal of Testing and Evaluation/ ASTM. Was a judge of IoPP AmeriStar Packaging Competition from 1997 to 2001.

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