Seeley, Jeff JLS Distribution Packaging, LLC

How to Sell Top Management on Transport Packaging

Sterling Anthony
President
Sterling Anthony Consultancy, LLC

Packaging, in terms of its interest to top management, has evolved from an afterthought to acknowledgement of its potential as a strategic tool. That evolution, however, has not spread evenly across all levels of packaging. Top management understands that the primary package can close the deal at the point-of-purchase, and afterward, through performance, can encourage repeat purchases. Unfortunately, by the time the discussion gets to transport packaging, top management’s attention has waned, a casualty of the stereotype that tertiary (i.e. transport) packaging is the province of technicians and has little, if any, value as a source of competitive advantage. Therefore, a challenge for transport packaging professionals is to promote the value of their discipline to top management. Basing the sales pitch primarily on technical aspects won’t do the job; rather, top management has to be educated by having it pointed out how their principle concerns (revenues, costs, profits) are affected by transport packaging.

Biography: Consultant specializing in packaging, marketing, logistics, and human-factors. Employment history built at Fortune 100 companies in the food, medical, personal-care, and automotive industries. Former faculty member at the Michigan State University School of Packaging and at the University of Detroit Business School. Author of more than 150 published articles. B.S. in Packaging Engineering; M.B.A. in Marketing and Finance; doctoral courses in Marketing and Logistics.

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Starting a New Package Engineering Team

Don Appleton
Engineering Manager
Harris RF Communications

While defining a new, non-packaging, role at Harris, significant cost savings opportunities in packaging were identified. Moreover, a need existed for the package engineering function to be introduced as a business process. This presentation covers the strategy executed, challenges faced, and benefits the division has realized from installing the first Package Engineering Team in the corporation.

Biography: Education: BS and MS, Packaging Science (RIT); Activities: VP of Western NY IOPP and ISTA member; Achievements: Nearly 30 years in the packaging industry including five years at a corrugated supplier, 18 years at Eastman Kodak and 5 years at Harris RF Communications, adjunct professor at the Rochester Institute of Technology-Packaging Science Program, Awarded two US patents for packaging innovation, Bronze Ameristar Award for electronics packaging and 2 Harris Technology awards.

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Designing Features to Attenuate Vibration in Cushions

Lance Ballard
ESSN R&D Packaging Engineer
Hewlett-Packard Corporation

Protecting product from possible drops during transportation is thought of more often than protecting from vibration which is inevitable. Features that attenuate vibration can be designed into cushioning material.

Biography: Education: Bachelor of Science in Industrial Technology from University of Wisconsin Stout; Activities: Member of International Organization of Packaging Professionals (IOPP) Gulf Coast Chapter, Project Management Institute (PMI), North Houston Chapter Member; Achievements: 1 Packaging Patent; Project Management Professional (PMP) certification.

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Statistical Analysis of the Stress-Energy Methodology Applied to Cushion Curve Determination

Gregory Batt
Senior Lecturer
Clemson University

Co-presenting with Kendalyn Paulin

A Transport Packaging Forum paper on the comparison between the stress-energy method and ASTM D1596 was presented in 2010. Preliminary results indicated a strong correlation between actual and predicted acceleration levels. This work represents a continuation of this initial study. A unique approach was utilized to further this comparison in order to validate the stress-energy method as an alternative analysis methodology to that presented in ASTM D1596. Three different techniques are used to compare the analysis methods. This paper details the techniques used which involves regression analysis and the use of control limits to make direct comparison to cushion curves generated using ASTM D1596.

Biography: Education: BA in Mechanical Engineering, MS in Packaging Science, PhD in Mechanical Engineering in progress; Activities: ISTA member, CPLP Professional, ISTA VP-Technical.

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Practical Application of ISTA Thermal Lane Data for Container Design and Cold Chain Strategies

James L. Cox, PhD
Cold Chain Consultant
Chairman, ISTA Lane Data Study Committee

ISTA Lane Data represents the most comprehensive thermal information about small parcel shipping. This large data set can be used to create real world "what if" simulations of the performance of thermal packaging with real instances. We present a new method of evaluating this performance using a simple modeling software tool that is now part of ISTA's package.
Lane data can also now be sorted by "zip code to zip code" information that yields parameters that are useful for estimating arrival temperatures in the payload.

ISTA Lane Data is now more than a data set. It is a system for generating Cold Chain Strategies by creating performance expectations for packages and a way to estimate outcomes when shipping from and to specific locations.

Biography: Jim has almost 40 years of experience in temperature monitoring and cold chain. For many years, he was president and CEO of Cox Technologies, a provider of temperature recorders. More recently, he has consulted with packaging and pharmaceutical companies on cold chain issues. He is closely associated with ISTA's recent activities with thermal packaging.

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Philadelphia Brick Retail Ready Pack

Jordan Dasher
Packaging Engineer
Kraft Foods

Corrugated shipper conversion to a Retail Ready Package for material reduction, sustainability and retailer labor savings for Philadelphia’s 8oz Brick Cream Cheese. Technical project hurdles included optimization of corrugated perforation design for compression strength and easy opening; as well as, designing for corrugated and folding carton abrasion, adhesive and ink formulation development, and adherence to ISTA 6-SAMSCLUB Distribution Testing.

Biography: Education: B.S. in Packaging from Michigan State University 2007.

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Predicting Supply Chain Cost From Product Size and Weight

Matt Daum
Global Packaging Manager, Ink Supplies
Hewlett-Packard Company

This presentation will demonstrate a practical way to develop an estimate of supply chain costs based on product size and weight, and how the cost estimates can be used to influence decisions about product design and packaging.

Biography: Education: Ph.D., Michigan State University. Activities: ISTA.

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Creating and Executing a Master Test Plan

Larry Dull
Partner
Packaging Knowledge Group

Creating and executing a Master Test Plan is a crucial component of "Responsible Packaging by Design", a new guidance document and procedure recently released by ISTA. This presentation will illustrate the importance of packaged product performance testing when designing responsible packaging, the Master Test Plan's place in the process, the various steps in assembling and executing the Master Test Plan and the test laboratory's roles and responsibilities.

Biography: Education: B.S., M.S. Packaging, Michigan State University. Activities: Sustainable packaging design, development and testing. Instructor – ISTA CPLP. Instructor - IoPP Fundamentals of Packaging Technology. Chairman – ISTA Sustainability Solutions Division. Achievements: Michigan State University Packaging Hall of Fame inductee. ISTA CPLP – Professional level. IoPP Certified Packaging Professional – lifetime. IoPP College of Fellows inductee. Eight U.S. patents in the packaging field. Past President and Chairman – IoPP. Past Chairman – Chemical Packaging Committee of IoPP. Past Chairman – Packaging Task Force of Responsible Industry For a Sound Environment. Honorary Professor – Hunan University of Technology, China.

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Measurement and Analysis of Vehicle Vibration for Bottled Water Delivery Trucks

Kyle Dunno
Research Associate
Clemson University

This presentation will discuss the research performed in order to characterize and analyze vibration of bottled water delivery vehicles. Methods of collection and results will be presented. These results will aid in the development of testing profiles and practices for this environment.

Biography: Education: B.S. in Packaging Science from Clemson University. M.S. in Packaging Science from Clemson University; Activities: ISTA, ASTM, IoPP, NIPHLE; Achievements: ISTA - CPLP Technologist.

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Development and Evaluation of the Phase Change Material Filled Corrugated Board

Dr. Changfeng Ge
Associate Professor
Rochester Institute of Technology

This study presents a patented technology that makes insulation packaging from a corrugated board structure that fills packaging voids with a phase changing material (PCM). The filled panel, or sleeve, can be added to a standard shipping container as well as primary packaging to insulate the packaging. The temperature change of a chocolate bar wrapped with this insulation package is measured. In addition, Edge Crush (ECT) and Cobb tests are conducted to compare the ECT value of the insulation packaging to the conventional corrugated board.

Biography: Education: Associate Professor and Director of the APC Center for Packaging Innovation at the Rochester Institute of Technology. Doctor of Engineering degree from the University Dortmund, Germany and Bachelor’s and Master’s degrees of engineering at the Tongji University, China. International work experiences include working at the VDZ GmbH, Germany, Senior Engineer (R&D) at the Singapore Institute of Industrial Research and Technical Director of the Pack Solutions Pte Ltd. His main research interests are in the application of mathematic modeling to predict packaging performance and development of packaging materials and structure. He has developed over 30 packaging products, including the recent federal project awarded from NASA to develop packaging for critical hardware used in Extravehicular Activity (EVA) on the lunar surface. Dr Ge has published two books and many papers related to packaging. He has served as Chair of ASTM D10.13 and Co-Editor of the Journal of Applied Packaging Research.

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Shipping Products in China: What to Expect

Kevin Howard
Consultant
Packnomics, LLC

Many companies use standard test levels suggested by organizations like ISTA, ASTM, JIS, and others, but can these standard tests be right for all products being shipped to all places? This case study will focus on Agilent Technology products made in the US and shipped to China. Photographs and videos taken over a 2 week visit through China in 2011 clearly indicated that test levels and orientations needed to be adjusted to better reflect the common hazards found in this particular supply chain. This study is similar to Kevin’s presentation in 2005 on the distribution system in India, with surprising insights as to how products are commonly handled in one of the fastest growing markets in the world.

Biography: Consultant focused on distribution packaging and testing. Started Packnomics LLC in 2005, after spending 17 years at Hewlett-Packard, where he received 4 patents in packaging and was the senior engineer for the largest product line, DeskJet printers. Packnomics LLC has saved clients millions of dollars by improving packaging design, material handling techniques, test methods, and most importantly, focusing on reducing the landed costs of products through improved density and less damage.

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Removing Waste from the Packaged-Product Design

Eric Joneson
VP Technology
Lansmont Corporation

This presentation details a simple, long-standing methodology for optimizing the design of the product and package system. By simultaneously exploiting opportunities to improve product robustness, while reducing the demands of the distribution system, requirements for protective packaging performance can be minimized. This presentation will emphasizes the opportunity and value of addressing all design requirements towards the beginning of the product development phase, which can minimize the amount of materials entering the waste stream.

Biography: Education: B.S. in Packaging from Michigan State University. Activities: ISTA Past Chair, AIAG, IoPP, AAR, MSU Consortium for Distribution Packaging representative, member of the MSU Packaging Alumni Association Board of Directors. Achievements: ISTA CPLP Professional, numerous technical presentations, publications and training sessions, Transportation packaging expert witness.

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Cold Chain - Its Not Just Coolers and Gel Packs

John A. Mitchell
Manager Package Engineering
Beckman Coulter, Inc.

This presentation will push past a single solution of coolers and gel packs for cold chain and implementing what makes sense both in material cost and distribution cost with an eye on the environment. Also considered will be actual product robustness through a distribution cycle versus the standard printed 2-8C storage temperature.

Biography: Education: Bachelor Business Management from Florida International University and Associate of Science Packaging from Sinclair College. Activities: IoPP and ISTA; Achievements: US Patent 6,068,150 Enclosure Cap for Multiple Piercing - US Patent 7910074 System and Method for Continuously Transferring and Processing Liquids.

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Statistical Analysis of the Stress-Energy Methodology Applied to Cushion Curve Determination

Kendalyn Paulin
Student
Clemson University

Co-presenting with Gregory Batt

A Transport Packaging Forum paper on the comparison between the stress-energy method and ASTM D1596 was presented in 2010. Preliminary results indicated a strong correlation between actual and predicted acceleration levels. This work represents a continuation of this initial study. A unique approach was utilized to further this comparison in order to validate the stress-energy method as an alternative analysis methodology to that presented in ASTM D1596. Three different techniques are used to compare the analysis methods. This paper details the techniques used which involves regression analysis and the use of control limits to make direct comparison to cushion curves generated using ASTM D1596.

Biography: Education: Clemson University undergraduate degree in Secondary Education (Math) and double majored in Mathematics. Currently pursuing a graduate degree in Packaging Science at Clemson University where I am also a GTA.

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Packaging Ideas to Market - Breaking the Business Paradigm in 78 Days

Gary Robinson
Principal Consultant/Owner
Gary Robinson Consulting, Inc.

This is a story about leadership, about building a team of subject matter experts, and collaborating to win. This is a case study of a company who tore down barriers and turned around their retail business in 78 days!

Biography: Gary is an industry thought leader with 15+ years of achievement in packaging development and supply chain reengineering. Gary has a unique and broad experience as a research scientist, a marketing manager, a manager in quality assurance, a director of purchasing, and a manager of new product development - all with world class, industry leading companies. Prior employers include Kraft Foods, the Amway Corporation, Newell Rubbermaid, and The Home Depot. This diverse experience, combined with an outstanding education from Michigan State Universities School of Packaging, has provided Gary with the foundation from which to challenge the status-quo and push beyond. In 2010 Gary Robinson Consulting Inc. was formed with the purpose of helping companies optimize their packaging supply chain, make environmental improvements, and bring their visions for new designs to market.

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How Can I Use Vehicle and Road Roughness Characteristics to Generate Realistic Vibration Tests?

Vincent Rouillard
Associate Professor & Research Group Leader
Victoria University

This presentation discusses a practical method to combine the spectral characteristics of road surfaces with vehicle transmissibility properties to generate a target vibration PSD suitable for random vibration test systems. The paper shows how such a method can be used to produce more realistic vibrations than commonly-used standard PSD functions.

Biography: Education: PhD (Monash University), M.Eng. M.Eng (Dist) (Mechanical); Activities: Foundation chairman of the Distribution Packaging Working Group of the International Association of Packaging Research Institutes Member of the ASTM International Committee on Packaging, Member of the Technical Board of the International Safe Transit Association, Member of the editorial board of the Journal of Packaging Technology and Science.

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Vibration Transmissibility of a Palletized Load Caused by Truck Distribution

Koushik Saha
Assistant Professor
Cal Poly State University

The importance of measuring and quantifying the vibration levels occurring during transportation (inside tractor trailers) as it relates to damage has been established in previous studies. It is also known that the vibration forces experienced by a truck traveling on various road surfaces generate different vibration levels leading to product damage. Palletizing individual shipping containers for distribution is a common practice. The movement of these unitized loads through distribution exposes them to physical (shock, vibration and compression) and ambient (temperature and humidity) hazards. Though there are several industry accepted test procedures that accommodate the validation of palletized loads against the anticipated distribution scenario, none provide an understanding of the vibration levels experienced by products within the shippers. This presentation provides details of a preliminary study undertaken towards understanding the transmissibility of vibration originating from distribution of palletized loads by trucks to the product carried within the shippers. In addition this study compared the vibration transmissibility for 2 types of pallets. The study utilized data recorders to analyze the vibration levels experienced by product carried within individual shippers when exposed to sinusoidal (ASTM D999) and random truck vibration (ASTM D4728) profiles published by ASTM. For the former, vibration transmissibility at resonance frequency for loaded and instrumented pallets was observed with amplitude (zero-peak) of 0.5 g. The data recorders were placed on the pallet at 3 locations – top, middle and bottom for both treatments. The sinusoidal and random vibration transmissibility results will be reported as the average Grms experienced by the recorders located at the bottom, middle and top layer for both types of pallet.

Biography: Dr. Saha enjoys research and teaching in the areas of packaging design, material analysis and food/pharmaceutical package interaction. He has been involved in major research studies that were funded by USDA, DOT, FAA, FBA, ISTA, PMA and other private industries. Lead research aide, in the Center for Distribution Packaging Research, for coordinating projects funded by Wal Mart, DOT/FAA, FBA and USDA, with various private industry collaborations. Coordinated research studies with other graduate students, presentations at various conferences and meetings, and published papers. Teaching lectures and laboratory in senior packaging courses on food, distribution, and fundamentals of packaging. He has published over 20 peer reviewed journal articles in journals such as Packaging Technology and Science, Journal of Testing and Evaluation (ASTM), Journal of Applied Packaging Research, Journal of Packaging Technology and Science and Journal of Food Science and Technology.

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Lean / Six Sigma Techniques for Controlled Temperature Distribution

Jeff Seeley
Principal
JLS Distribution Packaging LLC

The program will introduce the use of Design for Six Sigma (DFSS) tools and techniques in the development of Controlled Temperature Distribution practices. Distribution situations for new and existing systems will be highlighted, with potential applications for the various DFSS tools. Passive / Active thermal containers, temperature controlled trucks, storage freezers / refrigerators and Risk Management are all appropriate discussion topics.

Biography: Education: BS Packaging Engineering from Rutgers University; Activities: Participated in USP, CDC, WHO, IFPMA, PDA, ISPE, and other organizations.

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What Happens to the Critical Element in a Product During a Vibration Test?

Michael Sek
Associate Professor
Victoria University, Melbourne Australia

Forces acting on the critical element during a vibration test are only indirectly related to acceleration of the shaker table. Using experimental results it is shown that the worst resonance frequency of a critical element may be different than the one indicated by the vibration transmissibility. This phenomenon may explain why outcomes of vibration tests, and particularly accelerated tests, are often inconsistent. The Vibration Response Spectrum is a useful tool for assessing the damaging potential of vibration.

Biography: Education: MEngScMech, PhD (PoznanTU);Activities: IAPRI Board of Directors.

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Vibration Test Correlation Studies

David Shires
Chief Consultant
Pira International

Time compressed broadband random vibration (BRV) has been the established method of package performance testing for the last 30 years. In recent years there has been an increasing focus on the differences between BRV and on-road vibration, and a number of methods have been proposed for more ‘realistic’ test methods. However there is surprisingly little objective evidence of how these methods (including the established BRV) correlate with on-road performance.

This presentation gives an overview of the findings of a number of correlation studies undertaken by Pira International and Bath University. The studies include tests with ‘black-box’ measurement systems and with real samples. New results are presented together with a summary of those from earlier presentations.

Biography: Education BA (Hons) Physics; Activities ISTA Director 1996 - 2002; Associate Lecturer, Brunel University 1990 - 2002; Visiting Lecturer Jinan University 2009; Editor-in-Chief, Packaging Technology & Science; Achievements Proud Recipient of the 2009 R. David LeButt award.

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Shock Transmissibility in a Palletized Load Caused by Forklift Truck Handling

Dr. Jay Singh
Professor & Packaging Program Director
Cal Poly State University

The current industry accepted test procedures for palletized loads against the anticipated distribution scenarios do not provide an understanding of the shocks experienced by products. This paper provides details of a preliminary study undertaken towards understanding the transmissibility of shocks originating from mechanical handling of palletized loads to the product carried within the shippers.

Biography: Education: PhD, Packaging Science; Activities: Dr. Jay Singh enjoys an international reputation for research and consulting related to package design, distribution environment measurement and simulation, material and package testing, product package compatibility validation, Life Cycle Assessment (LCA) and Radio Frequency Identification (RFID) applications for packaging. Amongst his several academic and professional honors are: Outstanding Professor of Industrial Technology award by the National Association of Industrial Technology, Editor-in-Chief of the Journal of Applied Packaging Research and Division 1 Chair of Committee D10.18 of American Society for Testing and Materials (ASTM); Achievements: Jay has consulted with over 100 companies on various packaging research projects in the last 11 years. He has published over 75 peer reviewed articles in such journals as Packaging Technology and Science, Journal of Testing and Evaluation (ASTM), HAZMAT Packager & Shipper, Journal of ASTM International, Journal of Applied Engineering in Agriculture, Journal of Applied Packaging Research and Journal of Environmental Engineering and contributed numerous articles to several trade journals.

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Packaging Forensics: Using Science to Reduce Liability and Risk from Transport Packaging

Dr. S. Paul Singh
Professor Emeritus, Michigan State University
President, Packaging Forensics Assoc. Inc.

The presentation will cover testimony and expert opinions involving packaging including cases for Department of Justice and major US companies for hazardous materials and consumer packaging.

Biography: Education: Michigan State University - PhD, MS, BS. Activities: ASTM D10 Division 1 Chair, ISTA VP-Testing, IAPRI Board of Directors.

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IKEA Brake Test on Incline Impact Tester

David Sossna
Packaging Engineer (Consultant)
Danish Technological Institute

The lack of standards for shopping trolleys on escalators made IKEA decide to create its own test procedure to assure a high safety level. In cooperation with Danish Technological Institute and the use of an incline impact tester, several tests were performed to create data which justifies the future use of escalators and helps in product development for brake systems on trolleys.

Biography: Education: B.Sc. Global Business Engineering; Activities: Packaging engineer and consultant. Achievements: ISTA Technologist Level.

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The Role of Packaging in Anti-Counterfeiting and Fraud Countermeasures

John Spink
Associate Director & Assistant Professor
Anti-Counterfeiting and Product Protection Program, School of Criminal Justice, Michigan State University

Packaging has a critical role in anti-counterfeiting and fraud countermeasures for material goods. A holistic, all-encompassing perspective on the nature of the fraud is essential before selecting any strategic integrated systems, process refinement, or component countermeasures. In addition, standards and certifications play a key role in harmonization and interoperability. Standards include ISO Technical Committee 247 Fraud Countermeasures and Controls (including new ISO 12931 Performance criteria for authentication solutions for anti-counterfeiting in the field of material goods); US Pharmacopeia/ Food Chemicals Codex food and drug ingredient intentional adulteration; and the International Association of Packaging Research Institutes (IAPRI) working group on anti-counterfeiting.

Biography: to come

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Green Solutions for Temperature Controlled Shipping

Elizabeth Steiner
Executive Director
EPS Industry Alliance (formerly AFPR)

When considering the choices of temperature controlled packaging in terms of sustainability, companies need to know how to evaluate packaging materials. Using expanded polystyrene (EPS) packaging as an example this presentation will demonstrate how life cycle information can play a key role in evaluating environmental impacts and determining sustainability. An EPS Product Environmental Declaration will be reviewed, showing how package performance, environmental impacts over the life of the product and end-of-life options can be used to evaluate packaging.

Biography: Activities: Betsy Steiner is an active member of the American Society of Association Executives, the National Association of Environmental Professionals, ASTM, the Institute of Packaging Professionals and the International Safe Transit Association; Achievements: Betsy Steiner is Executive Director of the EPS Industry Alliance. Ms. Steiner brings twenty years of experience in municipal solid waste management with emphasis on environmental packaging issues, polystyrene recycling statistics, life cycle analysis and source reduction. In this capacity, Ms. Steiner has been a leader in promoting technical and recycling advancements for the polystyrene industry with a strong focus on expanded polystyrene (EPS) transport packaging.

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Stacked Versus Traditional Compression Testing

Luther "Chip" Stone, CPLP, CPP
Senior Packaging Test Specialist
The Hershey Company

Here’s the scene: You run traditional compression strength testing on a display case. Your results suggest a safety factor that is much more than adequate. You go into production, and stacks of cases are collapsing all over the place. Is there a better test you could have run?

Biography: Education: AST in Electronics and Computer Technology; Course work in Industrial Arts, Millersville University. Activities: ISTA member; ISTA Technical Council; IoPP member; Treasurer of IoPP Central Penn Chapter. Achievements: ISTA CPLP Technologist; IoPP CPP; Co-Autor and Presenter of Hershey's Packaging 101; Taught Electronics Technology for 14 years; Worked in Hershey's Packaging Lab for 18 years.

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Does ISTA 3A Really Simulate Transport in the Parcel
Delivery Environment?

Brian Wallin
Sr. Engineer, PE&L Thermal Package Egineering
Amgen

Amgen ships most of its products by parcel carriers such as FedEx and UPS, so that had lead us to use the ISTA 3A test procedure when simulating transport on our pipeline products. The only problem is when we compare product shipped through actual transport with product shipped through simulated shipping per ISTA 3A the level of degradation in our product is not the same. In fact, the level of degradation in simulated shipping is much less than in real world transport. It begs the question, does ISTA 3A work for you the way it should?

Biography: Education: B.S. Packaging from UW-Stout. Activities: ISTA, IoPP, Cold Chain Discussion Group

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Modeling Compression Stress Distributions at the Interface Between Pallet Decks and Distribution Packaging

Marshall S. White
Professor Emeritus
Packaging Science, Virginia Tech

The engineering principles of the deformation of a beam on an elastic foundation is shown to accurately predict the compression stress distribution between pallet decks and packaging within unit loads. These stresses are not uniform with large stress concentrations that depend on packaging and pallet deck stiffness at low levels of deformation.

Biography: Education: Bachelor of Science from Colorado State University, MS and PhD from Virginia Tech with studies in Materials Science; Activities: Member of ASTM D 10, member of US Technical Advisory Group the ISO TC 51 Pallet Standards member of the Materials Handling Industry of America/American National Standards Institute, MH1 committee on Pallet Standards; Achievements: Nominated by Modern Materials Magazine as one of the top ten materials handling professionals of the New Millennium.

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